Vice-President, People & Culture, Fine Choice Foods

Steve has been in the industry for 20 years.He joined the Board out of a desire to serve as he strongly believes in investing his time and energy back to the industry. He also loves the opportunity to work and learn alongside people whom he respects greatly.

What does Steve love about the industry?

"Two things really stand out for me. Food is a social experience for most of humanity and that carries over into the work we do and makes it extremely rewarding to me. The other is the level of innovation and passion shown by people all around the industry."

Vice-Chair, Corporate Strategic Projects, Vitalus Nutrition Inc.

Pamela has been in the industry for 25 years.  She joined the BCFB Board to support the organization in achieving its goals, and to give back to the industry and the community by sharing her passion and expertise.

What’s Pamela’s favorite thing about the industry?

"The people, the passion for food and the drive to innovate and provide consumers with better and more nutritious options."

President of PBF Pita Bread Factory in Burnaby, B.C.

Jeff has been in the industry for 21 years.  Joining the BCFB Board provided the opportunity to help support and learn from the 35,700 people who are employed in food and beverage industries in B.C.,

What’s Jeff’s favorite thing about the industry?    

“The daily inspiration I get from seeing the creativity and ingenuity from processors across the province gives me great confidence we can achieve great things.  I love how quickly we adapt, whether it is to new opportunities or challenges there’s no quit in our relentless dedication to nourish and inspire our communities.”

Managing Director, KPMG Corporate Finance

Leo has been working with food and beverage companies in BC for over 15 years. He decided to join the BCFB Board though his expedience working with the many amazing entrepreneurs in the industry and being a part of their journey in bringing their products to market.

What is Leo’s favorite thing about this industry? 

“The passion and energy of the members and associates. From virtual to in-person events, to the innovative food and beverage products and brands, there is never a lack of energy and excitement. As someone who is personally invested in health and wellness there is no better place, or group of people, to be surrounded with.”

Founder & President of Lifestyle for Life Solutions, a holistic wellness company that supports individuals in making better choices for optimum health. 

Kae has been in the industry for over 30 years.  She joined the BCFB’s Board because she believes it is important to give back – being a part of the BCFB board was an opportunity to give back by sharing her experience and knowledge in order to help the industry as a whole.

What’s Kae’s favorite thing about this industry?    

“I love food and this industry is about food. Processors take the everyday and make it functional and spectacular.  What’s not to love?”

Partner, Fasken Law and leader of the firm’s food and beverage group for ten years.   Ally has worked with some of BC’s biggest success stories, including Daiya Foods, Nature’s Path and Smartsweets.   In 2018, Ally was named a “Rising Star” by Lexpert as one of Canada’s leading lawyers under 40.

Ally joined the BCFB Board of Directors to learn more about the industry and to grow his own knowledge and skills.

What does Ally love about the industry?  

“My favourite experiences are being able to play a role in my clients’ entrepreneurial journey, working with them from the early idea developed in their home kitchen, all the way through to getting on the retail shelf, raising capital, and becoming another BC-grown leader in the food and beverage industry”

Owner & Director, Elias Honey Ltd

Azeem has been in the industry for just over 3 years. Being part of the BCFB Board combines two of Azeem's passions: Food and Innovation. Azeem hopes to bring his out-of-industry experiences in strategy consulting and entrepreneurship to the Board to help support the growth and representation of small processors in the industry.

What is Azeem’s favourite thing about this industry?

Passion, energy and innovation! Whether walking trade show floors or at informal gatherings, it’s incredible to see how passionate people are about the industry and innovation. I love seeing how supportive and collaborative everyone is, especially to new entrants into the industry.  

Colin Henry Consulting

Colin has been in the industry for 35 years.  He joined the board to bring a voice from the meat industry and to learn and help other members and foster a greater spirit of cooperation/collaboration across the members of BCFB.

What does Colin love about the industry?   

"The spirit of resiliency and innovation the industry brings to challenges through a dedicated group of professionals and collaborators"

President, Big Mountain Foods 

Jasmine has been in the industry for 13 years.  She joined the BCFB Board because it has been a tremendous support system and resource centre for Big Mountain Foods.  Jasmine saw it as an opportunity to pay it forward and see others in the industry grow and thrive as her company has – in part through the continued support of the BCFB. 

What’s Jasmine’s favorite thing about this industry?    

“My favorite thing about this industry is the innovation and the passion behind each and every entrepreneur. Watching companies expand and scale up their operations is remarkable to see!”

President, Direct Plus Deli Group, Premium Brands Holdings

Len has been in the industry for 27 years.  He joined the BCFB Board to provide assistance in helping the board and industry, and to better understand the bigger challenges that face all of us in the food manufacturing and distribution businesses in BC.

What’s Len’s favorite thing about this industry? 

“The food industry is very dynamic…I enjoy that. And the people.”

Owner, Shervin Communications Inc.

Sherrin and her company have been involved in the food and beverage industry for 20 years. She joined the BCFB Board would like to be able to give back and be involved in affecting change in this ever-changing industry.

What's Sherrin's favourite thing about the industry? 

"There is an incredible amount of innovation in this industry and that is so exciting."

Founder and CEO, Granted Consulting

Stephanie has been a part of the BC Food and Beverage industry for 10 years. Stephanie wanted to join the BCFB Board to make a difference in one of the fastest-growing industries in BC and in Canada. I’m a ‘foodie' myself and to be able to create an impact with local food companies and help them thrive with my knowledge and background in government grants is important. They are making a difference: one delicious bite at a time!

What’s Stephanie’s favourite thing about this industry?  

"The creative products that are being produced locally and how resourceful and dedicated the entrepreneur are to bringing quality food to Canadians and to the world."